How market research is shaping up the cookieless advertising landscape?

Posted by Borderless Access on Oct 30, 2023 9:31:37 PM

Third-party cookies and related privacy concerns have been a topic of discussion for a few years now. Many browsers like Firefox and Safari have already blocked them to comply with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), while Google Chrome recently said it would gradually phase out third-party cookies for 1% of Chrome users from the first quarter of 2024 and will disable third-party cookies for all Chrome users in the latter half of 2024.

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Topics: Market Research Comapny, Cookieless Advertising, Third Party Cookies, Advertising Without Cookies

What Makes an Insights and Market Research Firm a Cut Above the Rest?

Posted by Borderless Access on Oct 25, 2023 4:04:20 PM

With technological innovations disrupting the insights and market research landscape the expectations of companies from market research firms have drastically evolved.The digital transformation led by AI/ML mediums usher in unprecedented connectivity, agility and information. Market research firms that are ahead of the curve are the ones who adapt and integrate technology into their practices to provide nuanced and quality insights and provide valuable impacts to their clients.

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Topics: Market Research Comapny, Market Segmentation Research, Data Quality Management, Market Research Services, Market Research Firm, Market Research Insights

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