The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.

Bangalore, India: Borderless Access™, a global digital market research products and solutions company is thrilled to be a winner of the coveted annual Red Herring 100 Global award. Top 100 Global event is held in recognition of the leading private companies from North America, Europe, and Asia, where the title is awarded based on the result of rigorous quantitative and qualitative evaluations as well as a review of the track records and standing of a company in the industry.

The global market research industry was worth $44.3 billion in 2015! The biggest spenders are consumer goods segment giants like P&G and Unilever, who pour in millions of dollars into consumer research every year. So, if your company has been shying away from investing in market research because it sounds like an unnecessary investment, think again. Here are 5 ways how market research can help your company grow.