Borderless Access Strategically Positions itself for Regional Client Servicing & Insight Support

Posted by Borderless Access on Apr 4, 2019 5:45:12 PM

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Topics: market research, smartsight, healthsight, tapp, panel solutions, client servicing, clent development, business development, new appointment

Borderless Access Promotes Jason Tiffer. Continues his Strong Decade-Long Run now as Senior Vice President - Sales (Americas)

Posted by Borderless Access on Mar 11, 2019 5:49:36 PM

Borderless Access, the global digital MR products and solutions company, recently promoted Jason Tiffer as Senior Vice President - Sales (Americas).

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Topics: market research, smartsight, healthsight, press release, panel solutions

How is market research evolving in a digital, AI-led marketing world?

Posted by Borderless Access on Nov 28, 2018 2:01:55 PM

The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.

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Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling

Can the Future of Healthcare Market Research be Virtual?

Posted by Borderless Access on Nov 28, 2018 9:00:00 AM

Market research has evolved dramatically over the decades. It started with Paper and Pencil interviewing (PAPI), a quantitative data collection method. With computer becoming prevalent, methods such as Computer Assisted Personal Interviewing (CAPI) and Computer Assisted telephone Interviewing (CATI) took over.

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Topics: market research, healthsight, healthcare market research, virtual reality healthcare research, healthcare MR, VR healthcare research

Exploring Consumer Attitude towards Electric Vehicles in Key Emerging Markets

Posted by Borderless Access on Oct 3, 2018 4:00:00 PM

Photo: 1905 Hedag Electric Brougham from the heydays of electric vehicles

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Topics: market research, marketing research, survey, consumer behaviour, consumer preference, electric vehicles, EV, consumer attitude, electric vehicles in emerging markets, EVs in emerging markets, EV consumer sentiments, consumer research

Brand Recognition – Speculation is no substitute for solid market research

Posted by Jason Tiffer on Oct 1, 2018 2:44:00 PM

There have been incredible discoveries in the field of psychology, which affect the decision making process and also marketing sciences. Over time there have been a lot of observations, which have been replicated that allow us to see low life patterns on how people behave, how they make decisions and so on.

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Topics: market research, marketing, consumer behaviour, consumer attitude, consumer research, brand strategy, consumer psychology, advertising & communication

5 Ways Market Research Can Help A Business Succeed

Posted by Borderless Access on Sep 3, 2018 3:53:00 PM

The global market research industry was worth $44.3 billion in 2015! The biggest spenders are consumer goods segment giants like P&G and Unilever, who pour in millions of dollars into consumer research every year. So, if your company has been shying away from investing in market research because it sounds like an unnecessary investment, think again. Here are 5 ways how market research can help your company grow.

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Topics: research panels, MR panels, market research, marketing research, market research industry, marketing

Managing High LOI to Extract the Most Value from Surveys

Posted by Borderless Access on Aug 1, 2018 3:50:00 PM

Ask any market researcher the importance of length of interview (LOI) and they are sure to place this paradata high up in the list of critical elements of a survey. LOI, which refers to the average time required to complete a survey questionnaire, plays a pivotal role in the successful completion of any survey.

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Topics: MR panels, market research, survey, survey questionnaire, LOI, MR interview, MR questionnaire

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