Has the Pandemic Changed the Face of Marketing in India, Singapore?

Posted by Borderless Access on Mar 24, 2021 11:47:02 AM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, marketing, digital market research, digital online research, B2B market research, b2b media research

Marketing Behaviour and Perceptions since the Pandemic – Germany and the UK

Posted by Borderless Access on Mar 11, 2021 2:17:59 PM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, marketing, europe market research, digitale Marktforschung, digital online research, brand marketing, B2B market research

Brand Recognition – Speculation is no substitute for solid market research

Posted by Jason Tiffer on Oct 1, 2018 2:44:00 PM

There have been incredible discoveries in the field of psychology, which affect the decision making process and also marketing sciences. Over time there have been a lot of observations, which have been replicated that allow us to see low life patterns on how people behave, how they make decisions and so on.

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Topics: market research, marketing, consumer behaviour, consumer attitude, consumer research, brand strategy, consumer psychology, advertising & communication

5 Ways Market Research Can Help A Business Succeed

Posted by Borderless Access on Sep 3, 2018 3:53:00 PM

The global market research industry was worth $44.3 billion in 2015! The biggest spenders are consumer goods segment giants like P&G and Unilever, who pour in millions of dollars into consumer research every year. So, if your company has been shying away from investing in market research because it sounds like an unnecessary investment, think again. Here are 5 ways how market research can help your company grow.

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Topics: research panels, MR panels, market research, marketing research, market research industry, marketing

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