Has the Pandemic Changed the Face of Marketing in India, Singapore?

Posted by Borderless Access on Mar 24, 2021 11:47:02 AM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, marketing, digital market research, digital online research, B2B market research, b2b media research

Marketing Behaviour and Perceptions since the Pandemic – Germany and the UK

Posted by Borderless Access on Mar 11, 2021 2:17:59 PM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, marketing, europe market research, digitale Marktforschung, digital online research, brand marketing, B2B market research

Marketing Behavior and Perceptions since the Pandemic in the US

Posted by Borderless Access on Mar 2, 2021 12:08:16 AM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, digital online research, brand marketing, consumer media research, B2B market research

Sub-Saharan marketers dance to a digital tune

Posted by Borderless Access on Jan 15, 2021 3:07:49 PM

Kenya and Nigeria cautiously optimistic in their marketing endeavours

Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception. Globally, close to half of marketers have reduced their marketing activities for the meantime, aiming to increase them to full capacity again in the future. From a Sub-Saharan perspective, we see Kenya and Nigeria following this trend, while the South African shows more polarization: On the one hand some marketers have reduced their activities altogether while some on the other hand have actually increased them during the evolution of the pandemic.

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Topics: marketing research, Africa market research, digital market research, consumer media research

Exploring Post-Pandemic Work Scenario among US Working Professionals

Posted by Borderless Access on Oct 6, 2020 1:34:40 PM

The words “job loss” have been used quite frequently with the word pandemic in 2020. The pandemic has also dramatically changed the way people work. Telecommuting has become the new normal and it is likely to stay that way for the foreseeable future. In this scenario, we conducted an online study in the US, and other parts of the world, to learn how the pandemic and the accompanying lockdown have affected the work-life of white-collar working professionals. The results of the study give us a good idea about the current state of work-life compared to the rest of the world.

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Topics: marketing research, consumer behaviour, consumer preference, consumer research, digital online research, online research

Tracking ‘Ghost Completes’ with Server-to-Server (S2S) Postback Implementation

Posted by Borderless Access on Mar 16, 2020 6:02:42 PM

A significant, yet common problem faced by researchers is that of “ghost completes” – incomplete surveys that register as completes, caused by ‘survey jumpers’ who manipulate the survey URL to jump to the “survey complete” page, bypassing the rest of the questionnaire.

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Topics: research panels, MR panels, marketing research, survey, survey questionnaire, smartsight, panel solutions, s2s postback, survey jumpers, ghost completes, server-to-server postback

Borderless Access makes it to the Prestigious 2018 Red Herring 100 Global List

Posted by Borderless Access on Nov 2, 2018 3:37:56 PM

Bangalore, India: Borderless Access™, a global digital market research products and solutions company is thrilled to be a winner of the coveted annual Red Herring 100 Global award. Top 100 Global event is held in recognition of the leading private companies from North America, Europe, and Asia, where the title is awarded based on the result of rigorous quantitative and qualitative evaluations as well as a review of the track records and standing of a company in the industry.

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Topics: MR panels, marketing research, market research industry, red herring, awards, smartsight, healthsight, tapp

Exploring Consumer Attitude towards Electric Vehicles in Key Emerging Markets

Posted by Borderless Access on Oct 3, 2018 4:00:00 PM

Photo: 1905 Hedag Electric Brougham from the heydays of electric vehicles

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Topics: market research, marketing research, survey, consumer behaviour, consumer preference, electric vehicles, EV, consumer attitude, electric vehicles in emerging markets, EVs in emerging markets, EV consumer sentiments, consumer research

5 Ways Market Research Can Help A Business Succeed

Posted by Borderless Access on Sep 3, 2018 3:53:00 PM

The global market research industry was worth $44.3 billion in 2015! The biggest spenders are consumer goods segment giants like P&G and Unilever, who pour in millions of dollars into consumer research every year. So, if your company has been shying away from investing in market research because it sounds like an unnecessary investment, think again. Here are 5 ways how market research can help your company grow.

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Topics: research panels, MR panels, market research, marketing research, market research industry, marketing

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