Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.
Kenya and Nigeria cautiously optimistic in their marketing endeavours
Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception. Globally, close to half of marketers have reduced their marketing activities for the meantime, aiming to increase them to full capacity again in the future. From a Sub-Saharan perspective, we see Kenya and Nigeria following this trend, while the South African shows more polarization: On the one hand some marketers have reduced their activities altogether while some on the other hand have actually increased them during the evolution of the pandemic.
The words “job loss” have been used quite frequently with the word pandemic in 2020. The pandemic has also dramatically changed the way people work. Telecommuting has become the new normal and it is likely to stay that way for the foreseeable future. In this scenario, we conducted an online study in the US, and other parts of the world, to learn how the pandemic and the accompanying lockdown have affected the work-life of white-collar working professionals. The results of the study give us a good idea about the current state of work-life compared to the rest of the world.
A significant, yet common problem faced by researchers is that of “ghost completes” – incomplete surveys that register as completes, caused by ‘survey jumpers’ who manipulate the survey URL to jump to the “survey complete” page, bypassing the rest of the questionnaire.
Bangalore, India: Borderless Access™, a global digital market research products and solutions company is thrilled to be a winner of the coveted annual Red Herring 100 Global award. Top 100 Global event is held in recognition of the leading private companies from North America, Europe, and Asia, where the title is awarded based on the result of rigorous quantitative and qualitative evaluations as well as a review of the track records and standing of a company in the industry.
Topics: market research, marketing research, survey, consumer behaviour, consumer preference, electric vehicles, EV, consumer attitude, electric vehicles in emerging markets, EVs in emerging markets, EV consumer sentiments, consumer research
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