A significant, yet common problem faced by researchers is that of “ghost completes” – incomplete surveys that register as completes, caused by ‘survey jumpers’ who manipulate the survey URL to jump to the “survey complete” page, bypassing the rest of the questionnaire.
Tracking ‘Ghost Completes’ with Server-to-Server (S2S) Postback Implementation
Topics: research panels, MR panels, marketing research, survey, survey questionnaire, smartsight, panel solutions, s2s postback, survey jumpers, ghost completes, server-to-server postback
Borderless Access makes it to the Prestigious 2018 Red Herring 100 Global List
Bangalore, India: Borderless Access™, a global digital market research products and solutions company is thrilled to be a winner of the coveted annual Red Herring 100 Global award. Top 100 Global event is held in recognition of the leading private companies from North America, Europe, and Asia, where the title is awarded based on the result of rigorous quantitative and qualitative evaluations as well as a review of the track records and standing of a company in the industry.
Topics: MR panels, marketing research, market research industry, red herring, awards, smartsight, healthsight, tapp
5 Ways Market Research Can Help A Business Succeed
The global market research industry was worth $44.3 billion in 2015! The biggest spenders are consumer goods segment giants like P&G and Unilever, who pour in millions of dollars into consumer research every year. So, if your company has been shying away from investing in market research because it sounds like an unnecessary investment, think again. Here are 5 ways how market research can help your company grow.
Topics: research panels, MR panels, market research, marketing research, market research industry, marketing
Managing High LOI to Extract the Most Value from Surveys
Ask any market researcher the importance of length of interview (LOI) and they are sure to place this paradata high up in the list of critical elements of a survey. LOI, which refers to the average time required to complete a survey questionnaire, plays a pivotal role in the successful completion of any survey.
Topics: MR panels, market research, survey, survey questionnaire, LOI, MR interview, MR questionnaire