Managing High LOI to Extract the Most Value from Surveys

Posted by Borderless Access on Aug 1, 2018 3:50:00 PM

Ask any market researcher the importance of length of interview (LOI) and they are sure to place this paradata high up in the list of critical elements of a survey. LOI, which refers to the average time required to complete a survey questionnaire, plays a pivotal role in the successful completion of any survey.

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Topics: MR panels, market research, survey, survey questionnaire, LOI, MR interview, MR questionnaire

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