Unlock Competitive Advantage By Harnessing CLV and Behavioral Targeting

Posted by Borderless Access on Jul 11, 2023 9:59:25 AM

A study by Reichheld (Inventor of the Net Promoter Score) and his colleague Phil Schefter states that a 5% increase in customer retention can boost a company’s profit from 25% to 95%, depending on the type of company and the industry. This study set ablaze an interest amongst marketers to learn more about customer lifetime value, ultimately resulting in the development of various strategies surrounding the metric, along with acquisition cost and brand loyalty.

Read More

Topics: BA Insights, customer lifetime value, customer retention, behavioral targeting, customer lifetime value analysis, online customer retention, customer retention strategies

Recent Posts

Posts by Tag

See all

Subscribe Here!