consumer Perception about essentials during lock down: A south african survey

Posted by Borderless Access on Apr 23, 2020 5:05:54 PM

With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.

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Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital online research, online research, south africa economy

The South African Economy in 2020 and its Impact on Consumer habits

Posted by Borderless Access on Feb 21, 2020 3:26:28 PM

The South African economy has been struggling for a while now, with its recovery further hampered by the country’s acute energy shortages and resultant load shedding. President Cyril Ramaphosa, in his 2020 State of the Nation Address, was candid about the prolonged economic slump, stating, “Our economy has not grown at any meaningful rate for over a decade”. He stated unequivocally that the load shedding was having a “debilitating” effect on the country.

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Topics: Africa market research, south africa market research, online research, economic survey, south africa spending habits, south africa economy, south africa economic survey

Misperceptions of digital online research, and how these are overcome

Posted by Borderless Access on Jan 17, 2020 4:04:18 PM

Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet it is taking time to gain traction. Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these.

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Topics: PAMRO, digital market research, digital online research, online research, digital data collection, Ornico

Why digital online research can offer Africa advantageous insight

Posted by Borderless Access on Jan 17, 2020 2:58:21 PM

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods, says Ejaz Mirza, AVP client development of Middle East and Africa at Borderless Access.

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Topics: adaptive research, digital research, digital online research, africa unilever, online research, digital data collection

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