The words “job loss” have been used quite frequently with the word pandemic in 2020. The pandemic has also dramatically changed the way people work. Telecommuting has become the new normal and it is likely to stay that way for the foreseeable future. In this scenario, we conducted an online study in the US, and other parts of the world, to learn how the pandemic and the accompanying lockdown have affected the work-life of white-collar working professionals. The results of the study give us a good idea about the current state of work-life compared to the rest of the world.
Topics: marketing research, consumer behaviour, consumer preference, consumer research, digital online research, online research
A recent study conducted by Borderless Access about the impact of COVID-19 on future healthcare consultation scenario, including pre-travel healthcare consultation, found that patient behaviour and habits were significantly varied from country to country. This highlighted the notable influence of culture and social and economic realities on behaviour related to personal health.
Topics: consumer behaviour, consumer research, healthcare MR, online research, pandemic market research, pandemic and health, healthcare research
In a recent online study conducted by Borderless Access about changing healthcare consultation scenario, including pre-travel healthcare consultation due to COVID-19, we found that patient behaviour and habits were significantly varied between respondents in the UK and Germany. This highlighted the notable influence ‘culture’ has on behaviour related to personal health.
Topics: europe market research, digital market research, digital online research, online research, pandemic market research, pandemic and health
Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers to measure brand and competitor performance.
Topics: research panels, digital market research, digital online research, online research, tracker, tracker studies, research trackers
With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital online research, online research, south africa economy
The South African economy has been struggling for a while now, with its recovery further hampered by the country’s acute energy shortages and resultant load shedding. President Cyril Ramaphosa, in his 2020 State of the Nation Address, was candid about the prolonged economic slump, stating, “Our economy has not grown at any meaningful rate for over a decade”. He stated unequivocally that the load shedding was having a “debilitating” effect on the country.
Topics: Africa market research, south africa market research, online research, economic survey, south africa spending habits, south africa economy, south africa economic survey
Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet it is taking time to gain traction. Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these.
Topics: PAMRO, digital market research, digital online research, online research, digital data collection, Ornico
Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods, says Ejaz Mirza, AVP client development of Middle East and Africa at Borderless Access.
Topics: adaptive research, digital research, digital online research, africa unilever, online research, digital data collection