COVID-19 - How brands can support South African consumers

Posted by Borderless Access on Apr 30, 2020 4:38:41 PM
With every aspect of their lives being affected by the impact of COVID-19 and the national lockdown, consumers are expecting more from their brands than ever before. As the estimated drop in South Africa's economy grows, disposable money is tighter than before, for almost every citizen.
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Topics: research panels, market research, online transactions, brand strategy, south africa market research, digital market research, south africa economy, south africa economic survey, covid-19

Does Device Screen Size Dictate User Behaviour?

Posted by Borderless Access on Aug 16, 2018 3:52:00 PM

We all remember a time when the word ‘computer’ was synonymous with desktop PCs. The 90s and early 2000s were clearly the heydays of the PC, until the arrival of the mobile phone and later the smartphone and other smart devices. Today, we’ve reached a rather stable point wherein devices in two form factors rule the roost ­– laptops and smartphones. In fact, 90% of web traffic comes from these two device types.

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Topics: fielding, samping, designing studies, online activity, online transactions, user behavior on different devices, search behavior, online behavior, social media behavior, designing MR studies, designing market research studies, improving market research

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