Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet it is taking time to gain traction. Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these.
Misperceptions of digital online research, and how these are overcome
Posted by
Borderless Access on Jan 17, 2020 4:04:18 PM
Topics: PAMRO, digital market research, digital online research, online research, digital data collection, Ornico