5 reasons why a B2B panel is better than using your customer list
Topics: panel solutions, borderless access, B2B market research, B2B Panel, B2B Panel Povider, B2B Panel Companies, Borderless Access Panels, B2B Research Panel
Vittesh Kalambi joins Borderless Access as VP-Panel Solutions to further fuel the company’s growth and increase its global footprint
[Bengaluru, India, 16 August 2021] Borderless Access, the digital market research product and solutions company, announced a new appointment with Vittesh Kalambi as Vice President - Panel Solutions.
Vittesh Kalambi joins Borderless Access with over 18 years of experience in Research & Analytics and will now lead the Panel Solutions business across geographies with a strong focus on maintaining double-digit growth and momentum. He will also help enhance existing solutions and introduce new tech-enabled research products and capabilities.
In his previous roles, he has contributed greatly towards the development and execution of complex cross-functional projects in Global Category Management, Business Transformation and Team Management. At Genpact India, he co-led the MR Services for the Analytics CoE. He also led the Marketing Analytics practice at Absolutdata and was the Head of Analytics at GSK Consumer Healthcare, India.
“The appointment of Vittesh is an extension of our pursuit to constantly grow our capacity and capability in key industry verticals, expand our regional reach as well as further empower our research and analytics capabilities”, said Ruchika Gupta, CEO, Borderless Access. “We are thrilled to have him join Borderless Access. His business acumen and wealth of experience will be an asset to the company while expediting our journey towards our vision.’’
About Borderless Access:
Borderless Access is an award-winning digital market research product and solutions company. It provides access to experiences and life moments of engaged consumers and niche audiences to a global clientele of MR firms, Ad Agencies, Consultancy firms, and End Enterprises in need of rich, intelligent, and actionable quant-qual insights through technology and consumer-analytics-driven new-age research solutions, BA Health, BA Insightz, HealthSight, SmartSight, Panel Solutions, and our proprietary 7 million+ hyper-niche digital panels across 39 growing and developed economies of the world.
Topics: press release, panel solutions, new appointment, borderless access
Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions
In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.
Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research
Borderless Access Expands Team by 10% to Support Newly Formed Healthcare Business – BA Health
Topics: smartsight, panel solutions, ba health, ba insightz, digital consumer insights, healthcare insights
German and UK Professionals Have Been Less Prone to the Economic Impact of the Pandemic
In several European countries, the worst phase of the pandemic is over. But while for the society go back to pre-COVID normality will take a long time, across Europe lockdown measures are being lifted gradually. In Germany, businesses have started to gradually open up but with caution, with Chancellor Angela Merkel stating that in case of a surge, ''emergency brake' would be applied. Meanwhile, across the English Channel, in the United Kingdom, Prime Minister Boris Johnson has announced new rules about social gatherings and operation of businesses in a bid to keep the pandemic contained.
Topics: research panels, consumer behaviour, panel solutions, consumer insights, europe market research, pandemic market research
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The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.
Topics: research panels, panel solutions, consumer insights, virtual panels, digital market research, covid-19, lockdown market research
Tracking ‘Ghost Completes’ with Server-to-Server (S2S) Postback Implementation
A significant, yet common problem faced by researchers is that of “ghost completes” – incomplete surveys that register as completes, caused by ‘survey jumpers’ who manipulate the survey URL to jump to the “survey complete” page, bypassing the rest of the questionnaire.
Topics: research panels, MR panels, marketing research, survey, survey questionnaire, smartsight, panel solutions, s2s postback, survey jumpers, ghost completes, server-to-server postback
Borderless Access Strategically Positions itself for Regional Client Servicing & Insight Support
Topics: market research, smartsight, healthsight, tapp, panel solutions, client servicing, clent development, business development, new appointment
Borderless Access Promotes Jason Tiffer. Continues his Strong Decade-Long Run now as Senior Vice President - Sales (Americas)
Borderless Access, the global digital MR products and solutions company, recently promoted Jason Tiffer as Senior Vice President - Sales (Americas).
Topics: market research, smartsight, healthsight, press release, panel solutions