Patient Centricity: Wie Tracking Eine Kommunikationslücke Schließen Kann

Posted by Borderless Access on Dec 13, 2019 2:24:25 PM

Zwischen Patienten und Ärzten bleibt oft einiges ungesagt. Wie kann die Kommunikation verbessert werden? Lücken lassen sich durch Tracking mit Smart Devices schließen, sagt Max Czycholl und berichtet von einer Case Study zur Patient Centricity.

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Topics: digitale Marktforschung, Konsumverhalten, patient centricity, patient centric healthcare, patient centricity healthcare, Marktforschung im Gesundheitswesen

Can Digital MR be the Enabler of Patient Centricity?

Posted by Borderless Access on Dec 13, 2019 1:17:41 PM

Patient centricity is no longer just a buzzword. From patient-centric virtual clinical trial programs by Novartis to patient-focussed tech products and services, the approach to healthcare is changing. While the world is leaning towards patient centricity, we are still far from achieving a truly patient-centric healthcare system that’s unhindered.

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Topics: market research, healthcare market research, healthcare MR, patient centricity, patient centric healthcare, patient centricity healthcare

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