‘Brand Humanization’ won the GOLD at ESOMAR Research Effectiveness Awards 2021

Posted by Borderless Access on Sep 29, 2021 5:05:09 PM

[Bangalore, India, 23 September 2021]: At the ESOMAR Research Effectiveness Awards 2021 last week, Borderless Access and Unilever were honoured with the GOLD award for their collaborative case study based paper, ‘The evolution of brand humanization’ using digital bot-enabled research methodology.

Every year, this prestigious Research Effectiveness Award recognizes the market or social research studies that have contributed significantly to commercial success and society.

The evolution of brand humanization stems from Unilever's mission to make sustainable living a way of life across Africa. Using Borderless Access’ research expertise, enabled by our personalized bot-enabled research solution, Unilever evaluated and addressed the challenges that people in South Africa face due to poor hygiene conditions with purpose-driven activations and by introducing relevant product innovations. The study’s findings were later presented at the ESOMAR webinar and the Insights Festival.
Sharing her thoughts on this win, Stacey Grant, Africa CMI Director, Unilever said, “The insights generated by Borderless Access made me strongly reconsider what true purpose and sustainability means for our mainstream citizens in Africa. There is no shortage of opportunities to make a difference in Africa, but there is a shortage of resources to do so. Research like this helps us to identify genuine pain points for the people we serve and build empathy for what will make a real difference in their lives. This understanding is critical in helping us make investment choices.’’

Along with the Gold Award, Borderless Access and Unilever also won prize money of 3000 Euros which both companies have decided to donate it to LIV – An organization devoted to supporting orphans & vulnerable children in South Africa!

Dushyant Gupta, EVP – Borderless Access, extended his wishes saying, “We are proud of our association with Unilever and to effectuate change at such a large scale. The solutions, such as, bot-enabled research, under our research vertical ‘BA Insightz’ are purposed to assist brands with natural consumer interactions that help in insight-driven decision making. We hope to continue supporting brands globally with real human insights to enrich people’s lives”.

About Borderless Access:

Borderless Access is an award-winning digital market research product and solutions company. It provides access to experiences and life moments of engaged consumers and niche audiences to a global clientele of MR firms, Ad Agencies, consultancy firms, and End Enterprises in need of rich, intelligent, and actionable quant-qual insights through technology and consumer-analytics-driven new-age research solutions, BA Health, BA Insightz, HealthSight®, SmartSight®, Panel Solutions, and our proprietary 7 million+ hyper-niche digital panels across 39 growing and developed economies of the world. Know more: www.borderlessaccess.com
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Topics: awards, press release, borderless access, africa unilever, ba insightz

Vittesh Kalambi joins Borderless Access as VP-Panel Solutions to further fuel the company’s growth and increase its global footprint

Posted by Borderless Access on Aug 16, 2021 2:45:35 PM

[Bengaluru, India, 16 August 2021] Borderless Access, the digital market research product and solutions company, announced a new appointment with Vittesh Kalambi as Vice President - Panel Solutions.

Vittesh Kalambi joins Borderless Access with over 18 years of experience in Research & Analytics and will now lead the Panel Solutions business across geographies with a strong focus on maintaining double-digit growth and momentum. He will also help enhance existing solutions and introduce new tech-enabled research products and capabilities.

In his previous roles, he has contributed greatly towards the development and execution of complex cross-functional projects in Global Category Management, Business Transformation and Team Management. At Genpact India, he co-led the MR Services for the Analytics CoE. He also led the Marketing Analytics practice at Absolutdata and was the Head of Analytics at GSK Consumer Healthcare, India.

The appointment of Vittesh is an extension of our pursuit to constantly grow our capacity and capability in key industry verticals, expand our regional reach as well as further empower our research and analytics capabilities”, said Ruchika Gupta, CEO, Borderless Access. “We are thrilled to have him join Borderless Access. His business acumen and wealth of experience will be an asset to the company while expediting our journey towards our vision.’’

About Borderless Access:

Borderless Access is an award-winning digital market research product and solutions company. It provides access to experiences and life moments of engaged consumers and niche audiences to a global clientele of MR firms, Ad Agencies, Consultancy firms, and End Enterprises in need of rich, intelligent, and actionable quant-qual insights through technology and consumer-analytics-driven new-age research solutions, BA Health, BA Insightz, HealthSight, SmartSight, Panel Solutions, and our proprietary 7 million+ hyper-niche digital panels across 39 growing and developed economies of the world.

 

 

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Topics: press release, panel solutions, new appointment, borderless access

Borderless Access further strengthens its leadership team to drive its ‘Healthcare Research & Analytics' and 'Consumer Insights’ Businesses in Europe, US, and the Middle East

Posted by Borderless Access on May 11, 2021 2:38:17 PM
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Topics: press release, new appointment, ba health, ba insightz

Borderless Access Strengthens Presence in Africa with its New Sales Appointment for Nigeria and West Africa

Posted by Borderless Access on Oct 7, 2020 2:47:07 PM

Seattle, Washington, USA, 7 Oct, 2020: Borderless Access, the digital market research products and solutions company, today announced the appointment of Ebere Barbara Egbule as Associate Director, Client Development for Nigeria and West Africa Region.

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Topics: press release, new appointment, Africa market research, africa digital market reseearch

Borderless Access Strengthens European Presence with the Appointment of Kasia Churchill as Director, Sales - UK

Posted by Borderless Access on Jul 7, 2020 2:12:42 PM

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Topics: press release, new appointment

Borderless Access Pivots its Business Focus by Adding Next-Gen Tools and Holistic Consumer Understanding as it Completes 11 Years

Posted by Borderless Access on Dec 11, 2019 6:34:17 PM

BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.

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Topics: market research, market research industry, machine learning market research, press release, artificial intelligence market research, Africa market research, europe market research, south africa market research

Borderless Access Appoints Max Czycholl as Vice President - Europe

Posted by Borderless Access on Oct 7, 2019 1:03:08 PM

Bangalore, India, October 1, 2019: Borderless Access, the digital market research company, has announced the appointment of Max Czycholl, a market research expert with over 11 years of experience, as Vice President – Europe.

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Topics: market research, healthcare market research, healthcare MR, press release, new appointment

Borderless Access Promotes Jason Tiffer. Continues his Strong Decade-Long Run now as Senior Vice President - Sales (Americas)

Posted by Borderless Access on Mar 11, 2019 5:49:36 PM

Borderless Access, the global digital MR products and solutions company, recently promoted Jason Tiffer as Senior Vice President - Sales (Americas).

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Topics: market research, smartsight, healthsight, press release, panel solutions

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