The world under lockdown due to the COVID-19 pandemic has been unusual for all living beings across the globe, be it the changes in habits of working professionals or the consumer expectations from brands or the unintended but positive changes that it brought in our lives. So, how can festive celebrations not be unusual? Muslims worldwide are experiencing a very unusual Ramadan this year. The impact of COVID-19 and the lockdown have naturally resulted in vast changes to the holy month globally.