Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers to measure brand and competitor performance.
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Topics: research panels, digital market research, digital online research, online research, tracker, tracker studies, research trackers
The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.
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Topics: research panels, panel solutions, consumer insights, virtual panels, digital market research, covid-19, lockdown market research
With every aspect of their lives being affected by the impact of COVID-19 and the national lockdown,
consumers are expecting more from their brands than ever before. As the estimated drop in South Africa's economy grows, disposable money is tighter than before, for almost every citizen.
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Topics: research panels, market research, online transactions, brand strategy, south africa market research, digital market research, south africa economy, south africa economic survey, covid-19
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Topics: research panels, market research, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital research, digital market research, covid-19
A significant, yet common problem faced by researchers is that of “ghost completes” – incomplete surveys that register as completes, caused by ‘survey jumpers’ who manipulate the survey URL to jump to the “survey complete” page, bypassing the rest of the questionnaire.
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Topics: research panels, MR panels, marketing research, survey, survey questionnaire, smartsight, panel solutions, s2s postback, survey jumpers, ghost completes, server-to-server postback
The global market research industry was worth $44.3 billion in 2015! The biggest spenders are consumer goods segment giants like P&G and Unilever, who pour in millions of dollars into consumer research every year. So, if your company has been shying away from investing in market research because it sounds like an unnecessary investment, think again. Here are 5 ways how market research can help your company grow.
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Topics: research panels, MR panels, market research, marketing research, market research industry, marketing
