How has the pandemic affected the various marketing mediums, and marketers’ thinking? Has there been a paradigm shift towards digital mediums versus traditional channels of marketing? Which media channels are trusted the most by consumers?
Social media enjoys high exposure in Africa
Of all the communication channels available today, social media is the channel that most people claim they have been exposed to in terms of brand and advertising messages, since Covid-19. This exposure to social media is particularly high in Africa, with South Africa, Kenya and Nigeria leading the pack in this regard. These African countries claim to be much more exposed to digital media in general than the rest of the world does, and less to physical magazines than their global counterparts.
We all remember a time when the word ‘computer’ was synonymous with desktop PCs. The 90s and early 2000s were clearly the heydays of the PC, until the arrival of the mobile phone and later the smartphone and other smart devices. Today, we’ve reached a rather stable point wherein devices in two form factors rule the roost – laptops and smartphones. In fact, 90% of web traffic comes from these two device types.
Topics: fielding, samping, designing studies, online activity, online transactions, user behavior on different devices, search behavior, online behavior, social media behavior, designing MR studies, designing market research studies, improving market research