Making a Case for Digital Online Research in Africa with Unilever – A Case Study

Posted by Borderless Access on Mar 19, 2020 3:20:58 PM

The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.

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Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection

The South African Economy in 2020 and its Impact on Consumer habits

Posted by Borderless Access on Feb 21, 2020 3:26:28 PM

The South African economy has been struggling for a while now, with its recovery further hampered by the country’s acute energy shortages and resultant load shedding. President Cyril Ramaphosa, in his 2020 State of the Nation Address, was candid about the prolonged economic slump, stating, “Our economy has not grown at any meaningful rate for over a decade”. He stated unequivocally that the load shedding was having a “debilitating” effect on the country.

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Topics: Africa market research, south africa market research, online research, economic survey, south africa spending habits, south africa economy, south africa economic survey

Digital online research advances, but Africa lags behind

Posted by Borderless Access on Dec 17, 2019 12:15:11 PM

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

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Topics: Africa market research, south africa market research, digital research, digital market research

Borderless Access Pivots its Business Focus by Adding Next-Gen Tools and Holistic Consumer Understanding as it Completes 11 Years

Posted by Borderless Access on Dec 11, 2019 6:34:17 PM

BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.

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Topics: market research, market research industry, machine learning market research, press release, artificial intelligence market research, Africa market research, europe market research, south africa market research

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