A significant, yet common problem faced by researchers is that of “ghost completes” – incomplete surveys that register as completes, caused by ‘survey jumpers’ who manipulate the survey URL to jump to the “survey complete” page, bypassing the rest of the questionnaire.
Topics: research panels, MR panels, marketing research, survey, survey questionnaire, smartsight, panel solutions, s2s postback, survey jumpers, ghost completes, server-to-server postback
Ask any market researcher the importance of length of interview (LOI) and they are sure to place this paradata high up in the list of critical elements of a survey. LOI, which refers to the average time required to complete a survey questionnaire, plays a pivotal role in the successful completion of any survey.
Topics: MR panels, market research, survey, survey questionnaire, LOI, MR interview, MR questionnaire