The Evolving Role of Virtual Reality and Augmented Reality in Market Research

Posted by Borderless Access on Oct 12, 2023 9:01:56 PM

Companies through market research constantly seek innovative ways to understand consumer behavior, wants and preferences. Market researchers and companies are now using new technologies for their studies such as augmented reality (AR) and virtual reality (VR) to significantly transform how market research is envisioned today. 

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Topics: virtual reality and augmented reality, AR in Market Research, VR in Market Research, AR and VR Uses in Market Research

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